athletes
You train your body—now it’s time to train your mind. Whether you’re chasing peak performance, figuring out life beyond the game, or navigating the chaos of NIL, we help you lead with clarity and show up with confidence. This isn’t therapy. It’s mindset coaching built for people who want to grow forward.
• Mindset performance coaching
• Identity & leadership development
• Transition & life-after-sport support
• NIL branding and personal clarity
• Virtual and in-person options
coaches/teams
Strong teams don’t happen by accident—they’re built through trust, leadership, and shared identity. Our sessions help teams connect beyond the game, unlock new levels of communication, and activate the leaders already inside the room. No fluff. Just real talk, real tools, and real results.
• Team culture intensives
• Leadership development retreats
• Captain coaching & peer leadership
• Custom workshops & preseason activations
organizations
Leadership isn’t a title—it’s a mindset. From the locker room to the boardroom, we deliver keynotes, workshops, and executive coaching that challenge assumptions, spark energy, and build stronger teams. Bring Jayson in to light a fire—and leave with a strategy to keep it burning.
• Keynotes & corporate events
• Executive coaching with Jayson
• Performance & leadership strategy sessions
• High-impact team-building workshops
educators/youth
The earlier we teach leadership, the stronger our communities become. Our work with students, athletes, and educators blends inspiration with practical tools—helping young people build character, and helping the adults around them lead with clarity, compassion, and presence.
• Character education & leadership development sessions
• Locker room talks for student-athletes
• Educator development & coaching workshops
one-on-one
Sometimes growth gets personal. Our 1-on-1 coaching is built for high-performers ready to get unstuck, dig deep, and step into the next version of themselves. If you’re ready for honest conversations, powerful tools, and a custom growth plan—we’re ready when you are.
• Personalized leadership growth
• Life mapping, clarity coaching, performance mindset
• Application process or interest form
solo
You train your body—now it’s time to train your mind. Whether you’re chasing peak performance, figuring out life beyond the game, or navigating the chaos of NIL, we help you lead with clarity and show up with confidence. This isn’t therapy. It’s mindset coaching built for people who want to grow forward.
• Mindset performance coaching
• Identity & leadership development
• Transition & life-after-sport support
• NIL branding and personal clarity
• Virtual and in-person options
Athlete's Purpose
Own Your Mind. Elevate Your Game.
Athlete's Purpose is a leadership and mindset performance company created to help athletes and high-performers find clarity, generate confidence, and lead from within.
This is YOUR journey
This is where growth gets real. From elite athletes to corporate teams, coaches to classrooms, we help individuals and groups develop the mindset, clarity, and leadership skills they need to thrive—on and off the field. Explore how our custom coaching, workshops, and strategy sessions are built to meet you where you are—and move you forward with purpose. Where are you on YOUR journey?
athletes
Build your mindset. Lead with identity. Navigate life beyond sport. From NIL clarity to performance coaching—virtual or in-person, we meet you where you are.
teams/coaches
Shift your culture. Elevate your captains. Activate leadership with custom retreats, workshops, and preseason intensives.
organizations
Bring Jayson in to spark the room. From keynotes to exec coaching, we drive clarity, culture, and competitive edge.
educators/youth
Inspire the next generation. Character-building talks, leadership sessions, and workshops that resonate—from locker room to classroom.
one-on-one
Get clear. Get focused. Grow as a leader. Life-mapping and mindset coaching tailored to your story. Application required.
solo
Take a self-guided journey using A Winner's Mind Step-by-Step Guide.
Athlete's Purpose
At Athlete’s Purpose, we believe your greatest edge isn’t your talent—it’s your mindset. Founded by former pro athlete and global mindset coach Jayson Wells, we exist to help athletes and high-performers lead from within.
Whether you’re stepping onto the court, into a boardroom, or into the next chapter of life, we help you find clarity, build confidence, and lead with intention. Our work is grounded in real-world experience, personal connection, and a relentless belief in what’s possible—when purpose drives performance.
To equip athletes and high-performers with the mindset, leadership tools, and personal clarity they need to thrive—in every arena of life.
A world where performance is rooted in purpose, leadership begins with self-awareness, and success is defined not just by outcomes, but by impact.
GROWTH: We believe greatness is built through continuous learning and courageous self-reflection.
INTENTION: We act with clarity, focus, and purpose in everything we do.
LEADERSHIP: We lead from within—and help others do the same.
ENERGY: We bring presence, passion, and play into every space we enter.
PURPOSE: We define success on our terms and help others do the same.
Who Is Jayson Wells?
My teams and leaders call me Coach Jayson, and I am a retired professional basketball player of 13 seasons. That experience has provided me with a critical understanding of how high performing teams and people function both on and off the court. I use this insight to support coaches, athletes and business leaders create winning mindsets by doing SIMPLE things, BETTER.
Over the past 13 years, I have inspired and influenced over 50,000 individuals from various industries, including Fortune 500 Companies, non-profit organizations, universities and athletic teams worldwide. My speaking experiences, coaching, facilitation, and content creation has created inspiration and impact on those I’ve been fortunate enough to work with.
I use stories to engage my audiences by weaving tales that entertain, enlighten, and expand their edges. Drawing inspiration from the essence and energy of play, I empower them to infuse curiosity, exploration and imagination into their professional lives, fostering innovation, improving team dynamics, and enhancing communication.
Let’s Create Together.
Whether you’re ready to book Jayson, explore a custom program, or just start a conversation—we’re here for it. Every connection starts with purpose. So if you’re looking to grow, lead, or unlock what’s next… let’s talk.
